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• 推薦資料6

• 5: Key Principle No. 2: Infl uence 151

  Saturday night's all right 153

  Faces in the crowd 154

  1-2-3-4 . . . 155

  Brainwashing 156

  Brainwashing and conformity 156

  Parallel lines 157

  Fear and needles 158

  Hands together, please 159

  The placebo effect 160

  What do you do to me? 161

  Stupid boy 162

  Marky Mark is not Infl uential 163

  Why one-to-one is wrong 164

  Charidee, my friends 165

  Relation-canoes 165

  Relationshi

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• 推薦資料5

• 4: Key Principle No. 1: Interaction 115

  At the market 117

  At the urinal 118

  In the lecture theatre 121

  Complexity vs. complicated 122

  Complexity as a way of seeing the world 123

  Interactive animals 124

  Interactive humans 125

  Back to the football 126

  Learning from the Mexican wave 127

  At the offi ce 128

  Meanwhile, somewhere in Aberdeen 129

  Summary so far 130

  Every day, every day, in every way . . . 130

  Cri

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• 推薦書籍資料4

• 3: 'I' vs. 'Us' 85

  Yes we can 87

  Travelling for real 89

  Beware Greeks 91

  Ubuntu 92

  Peace and reconciliation 93

  Wo die Zitronen blühn 95

  Studying consumer tribal behaviour 97

  Beyond marketing 97

  Far from the madding crowds 98

  The politics of 'I' 100

  The collective mind 100

  No such thing as society 102

  Is the rest of the world so wrong? 102

  'I' ideology 103

  How social psychology got individualized 104

  'I

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• 推薦書籍資料3

• 2: The Illusion of 'I' 59

  Pepper's ghost 62

  What does Pepper's ghost tell us? 63

  I woke up this morning . . . 64

  What it is – oh, I forgot 65

  Eternal sunshine and spotless minds 66

  False memories 66

  Monkey see 68

  Lazy minds 69

  Don't think too hard 71

  Retelling the story 72

  The big when 73

  The illusion of consciousness 75

  Depression and the distorted self 78

  Treatments 79

  Summary of this chapter 81

  Iss

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• 推薦書籍資料2

• 1: The Super-Social Ape 21

  Tea and kindness 23

  Advertising works 24

  Even more advertising works 25

  We want to be together 26

  Say what you see 28

  A we-species 29

  Are we stardust? 30

  The successful ape 31

  Homo or Pan? 32

  When I grow up 33

  Primates are social 34

  Why the naked ape? 35

  Sexuality 36

  The infant ape 36

  So why naked then? 39

  The brain of a social ape par excellence 39

  How others shape us 41

  How we mak

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• • 引用(0) 2015-06-10 11:33

• 推薦書籍資料2

• Table of Contents

  Dedication v

  About the Author xvi

  Foreword by Russell Davies xvii

  Notes on Paperback edition xxi

  Introduction 1

  At the 'cellotaph' 1

  Ghostbikes 4

  So how are we to explain this kind of thing? 4

  Bigger boys made me do it 5

  A book about mass behaviour 7

  Mass behaviour is hard to change 7

  Bad theory, bad plan. Better theory? Better plan? 9

  Old news? 10

  I and the other 10

  Market research and m

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• 推薦書籍資料

• Description

  "...fascinating. Like Malcolm Gladwell on speed."
  —THE GUARDIAN

  "HERD is a rare thing: a book that transforms the reader's perception of how the world works".
  —Matthew D'Ancona, THE SPECTATOR

  "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
  —Daniel Finkelstein, THE TIMES

  This

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• • 引用(0) 2015-06-10 11:33

• 雙講師講義2

• 這是「有意義的行銷」的整個理論介紹。作者 Bob Gilbreath出身 P&G，曾是相當受到肯定的品牌經理，後來離開致力推廣「有意義的行銷」。

  

  這本書是我自己很喜歡而去買版權並且翻譯出版。因為一直很忙都沒時間推廣，這本書的原作者群是當今數位時代最重要的一群廣告創意人。他們每年都輪流在

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• 雙講師講義2

• 最近剛剛開始看這本奇書：

  

  作者的筆法有點複雜，常常有些句子我看好幾次才看懂。概念也，不很簡單。不過我覺得本書中的概念在最近的將來就會很重要。所以來試著說明一下：

  一般的行銷的效果其實都是猜測。我們覺得行銷（廣告、直效、郵件，etc.）有效，是因為「有做有反應」（其實比較像

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• 賴治怡老師講義

• 一直有人問「要讀什麼書？」，或是演講前要我開書單，那我就來開個書單吧！最近覺得很重要的書，我自己讀過而且演講時會用到內容的，因為最近其實很忙所以介紹先非常簡單的寫：

  

  Herd: How to Change Mass Behaviour by Harnessing Our True Nature

  講群眾行為的書。作者 Mark Earls 他出身廣告業

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• • 引用(0) 2015-06-10 11:30

• 坎城創意節代表演講

• 一、 演講時間:104年5月7日 0900-1200

  二、 演講地點:崑山會議廳

  三、 演講流程:

  時間	主題	備註
  0900-0915	開場	徐玉瓊老師
  0915-0930	坎城國際創意節簡介
  0930-1150	坎城國際創意節分享	案例、經驗分享
  1150-1200	結語	徐玉瓊老師

  四、 講師簡介

  

  小魚廣告網工作室

  負責人：賴治怡

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• 南資計畫

• 一、會議/活動目的 本活動主要目的在於透過南資計畫，協助各類型高中職學生，探索自我科系以及未來遠景之建構，透過實務的講解跟操作，讓學生精進自我才能，為未來推薦面試更進一步的了解

  二、會議/活動議程（流程表） 時間 流程 備註 13:30-14:00 拜會主任 14:00-15:00 校系介紹/履歷

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• • 引用(0) 2015-06-10 11:28

• 新聞英文 Journalistic English

• 授課系級：崑山科技大學公共關係暨廣告系三年級A/B班

  授課老師：徐玉瓊 (ychsu@mail.ksu.edu.tw)

  上課時間：2014/9－2015/1 星期二 10: 10—12 pm (三B)

  星期三 10：10—12：00 pm (

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• • 引用(0) 2015-01-13 16:00

• City Council Elections

• In local parliamentary elections, the KMT failed to win the majority of seats on any of the six special municipalities' councils.

  On the Taipei City Council, the KMT garnered 28 of the 63 seats up for grabs against the DPP's 27.

  On the 66-seat New Taipei City Council, the KMT won 32 and the DPP 26.

  The DPP took half of all 66 seats up for grabs in Kaohsiung, and 28 of the 57 seats in Tainan.

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• • 引用(0) 2015-01-13 15:59

• Opposition wins by landslide; Jiang resigns 4

• KMT Keeps New Taipei

  Re-election-seeking KMT New Taipei Mayor Eric Chu defeated DPP contender Yu Shyi-kun by only a narrow margin, surprising many observers who had expected the incumbent to enjoy a comfortable win.

  Chu thanked his supporters, but expressed “sadness” over what he called the “complete” defeat of the KMT. He said he has heard the “angry roars”

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• Opposition wins by landslide; Jiang resigns3

• Premier Jiang Resigns

  “The election results have shown that the government's policies have failed to satisfy the people. The voters have sent out their message via their votes,” said Jiang at a press conference after preliminary results were made available.

  “Therefore I assume the political responsibility and have offered to resign,” Jiang said. He added that President

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• Opposition wins by landslide; Jiang resigns2

• “We've toppled the high wall of ideology,” said Ko as he addressed his jubilant supporters in a concert-like rally after preliminary results showed that he won by more than 240,000 votes.

  “I promise that I'll be a mayor of all citizens,” he said, reiterating his election platform of transcending all party boundaries.

  DPP Chairwoman Tsai Ing-wen led ranking party officia

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• • 引用(0) 2015-01-13 15:58

• Opposition wins by landslide; Jiang resigns

• The China Post news staff

  November 30, 2014, 12:32 am TWN

  TAIPEI, Taiwan -- The opposition camp took control in Taipei and most other local governments that were up for grabs in elections yesterday, winning by a landslide that forced Premier Jiang Yi-huah to resign.

  Independent hopeful Ko Wen-je routed ruling Kuomintang (KMT) rival Sean Lien in the Taipei mayoral race b

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• 2014 ELECTIONS: Activists from HK, Macau eye results 4

• In Macau, the authorities maintain that the time is not ripe for democracy, because the public is not “mature and cultured enough,” but what he has seen in Taiwan — the smooth voting process, peace and tranquility in society after the elections, participation in the campaign and the pursuit of fairness rather than economic development among young people — demonstrated

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• • 引用(0) 2015-01-13 15:57

• 2014 ELECTIONS: Activists from HK, Macau eye results 3

• It has been Beijing’s primary objective to win the hearts of Taiwanese in southern Taiwan, with China’s Association for Relations Across the Taiwan Straits Deputy Chairman Zheng Lihong (鄭立中) making frequent visits there, Wang said, adding: “Look how badly the KMT crashed there.”

  “The ‘China factor’ is playing out in Taiwan,” he said at the

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