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• 2014 ELECTIONS: Activists from HK, Macau eye results 2

• One factor in the Chinese Nationalist Party’s (KMT) defeat was that Ma’s administration responded to the Sunflower movement — an expression of young people’s concerns about jobs, about their futures being increasingly dictated by China and about problems facing young people globally — with a bloody crackdown instead of policies to address the issues raised, Wang

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• • 引用(0) 2015-01-13 15:57

• 2014 ELECTIONS: Activists from HK, Macau eye results

• FORUM:The New School for Democracy brought together activists from the region to examine the outcome of the nation’s record-breaking ballot

  By Shih Hsiu-chuan / Staff reporter

  Saturday’s nine-in-one election results were a rejection of President Ma Ying-jeou’s (馬英九) China policy, while encouraging pro-democracy movements in Hong Kong and Macau, as residents

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• • 引用(0) 2015-01-13 15:56

• Can Abe survive the Dec. 13 vote? 3

• Can Abe survive the snap general election?
  He is more than confident that he will. Otherwise, he wouldn't call it in the first place. Before the dissolution of the Lower House, the LDP had 294 of its 480 seats, 53 more than an absolute majority. The ruling party also had a coalition ally, the Komeito that

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• • 引用(0) 2015-01-13 15:56

• Can Abe survive the Dec. 13 vote? 2

• Why should Abe call the snap election?

  Abe said he has to ask the people whether he can continue his Abenomics policies, now that the third of his three “arrows” has remained in the quiver because of the opposition of the vested interests it is intended to undermine. The fact is that he has to pacify the consumers by postponing until 2017 the 10 percent sales tax hike set for Octo

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• • 引用(0) 2015-01-13 15:55

• Can Abe survive the Dec. 13 vote?

• Can Abe survive the Dec. 13 vote?

  By Joe Hhung
  November 24, 2014, 12:01 am TWN

  It's election time in Japan now. Prime Minister Shinzo Abe dissolved the Lower House of the Diet last Friday, and a snap general election is scheduled for Dec. 14. Abe's Liberal Democratic Party won a landslide general election in 2012, and the next general election wouldn't take place until

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• • 引用(0) 2015-01-13 15:55

• 記者的必備條件

• 記者必須具備的條件

  一、如何看待記者這個行業

  記者自古就享有崇高社會地位，甚至把記者提升到史官的高度，將記者和史官相提並論。

  古代史官的實際工作，為逐日記載當時發生的天下大事，檢討、考證史料的真實性，要有直言精神，經過剪裁、潤飾呈現優美文體，就工作

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• • 引用(0) 2014-06-25 17:17

• 認識新聞學

• 認識 新聞學、新聞寫作

  wk 1 課堂討論與隨堂測驗內容

  網頁閱讀：http://sites.google.com/site/jour328/Home/zan-lai-bi-bao

  壹、導論 新聞工作所運用的知識，是一種行動理論、實踐智能，難從教科書上習得，必須從實際的新聞行動中推演出來。報紙是新聞行動的成品，評比報紙的表現，能抽繹出切合實際、具有

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• • 引用(0) 2014-06-25 17:17

• 103.03.18 課程進度 參、記者要有三頭六臂的本事

• 新聞寫作 講師：徐玉瓊 103.03.18

  課程進度 參、記者要有三頭六臂的本事

  一、如何看待記者這個行業

  記者自古就享有崇高社會地位，甚至把記者提升到史官的高度，將記者和史官相提並論。

  古代史官的實際工作，為逐日記載當時發生

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• • 引用(0) 2014-06-25 17:16

• 103.03.11 課程進度 貳、新聞的種類

• 新聞寫作 講師：徐玉瓊 103.03.11

  課程進度 貳、新聞的種類

  ■新聞分類的目的

  1. 方便記者採訪：記者必須透過採訪路線分工，才能提高採訪效率。

  2.

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• • 引用(0) 2014-06-25 17:15

• 新聞寫作教學大綱

• 新聞寫作News Writing

  ___________________________________________________________

  授課系級：崑山科技大學 公共關係暨廣告系 一年級A班

  授課老師：徐玉瓊 (ychsu@mail.ksu.edu.tw，0910-744230)

  許榮宗 (cindy0305@hotmail.com)

  上課時間：2014

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• • 引用(0) 2014-06-25 17:14

• 六大網站銷售轉換狀態

• 表一： 六大網站銷售轉換狀態 (Conversion State)之代表意涵與購買信號(Buying Signal)

  Conversion State 網站銷售轉換狀態 網頁類型 代表意義 購買信號 下一步溝通行動 1. Gate 網站首頁… 瀏覽者若只造訪過此類型網頁，目的可能很多元且不明確。 極弱 嘗試溝通，維持關係 可觸發網站服務及內容介紹等等的eDM。 2.

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• • 引用(0) 2014-06-25 17:14

• 數位行銷的重要績效指標

• 【表一：數位行銷的重要績效指標】

  策略∕行銷目標 可使用的KPI 參考資訊 網站經營 強化品牌認知 訪客到達率(Reach) 訪客回訪率(Frequency) 意義：衡量網站所接觸的訪客人數 　以及網站的拉力強度 影響因素：整體訪客 vs 有效訪客(瀏 　覽特定頁面、停留足夠時間、回訪 　天數) 、年度行銷活動整體規劃(

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• • 引用(0) 2014-06-25 17:13

• IAB社群媒體廣告投放衡量標準

• IAB社群媒體廣告投放衡量標準

  量面向	具體指標
  社群媒體覆蓋度與成效	獨立訪客人數 （Unique Visitors）
  	訪問人次 （Visits<specific to UGC/Social Media>）
  	流覽頁面數 （Page Views）
  	單一訪客成本 （Cost per unique visitor）
  社群媒體黏著度與成效	回訪人次 （Return Visits）
  	訪客停留時間 （Time Spent<section, microsite, community&g

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• • 引用(0) 2014-06-25 17:13

• Public Relations

• •Public Relations

  Sales Promotion
  Events, and Sponsorships
  •Public Relations
  •what PR is and how it differs from advertising
  •most common types of PR programs
  •Analyze the key decisions in PR planning
  •Explain the most common types of PR tools
  •Discuss the importance of measuring the results of PR efforts
  •The Practice of Public Relations
  •Used to generate
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• • 引用(0) 2014-06-25 17:11

• IMC:Corporate Image andBrand Management

• •IMC:

  Corporate Image and
  Brand Management
  •Chapter 2 with Duane Weaver
  •OUTLINE
  •Corporate Image Roles
  –Consumer role
  –B2B role
  –Corporate role
  •Promoting Desired Image
  •Components of a
  Corporate Image
  •Corp. Image Role - consumer’s view
  •Assurance of familiar products
  (e.g. Coke)
  •Assurance of familiar company
  (e.g. IBM)
  •Reduction o
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• • 引用(0) 2014-06-25 17:11

• Usages of Ad Slogan

• lUsages of Ad Slogan

  l
  l
  lRhyme 押腳韻
  lGrow like a pro! –Sunset’s Garden Guide
  lCare to share. – The United Way.
  lEvery bite a delight. –Grennan Cake Co.
  lSee you later, alligator. –Lubriderm lotion.
  l
  lAlliteration 押頭韻
  lFamous for flavor—New State Coffee
  lPermanent as the pyramids—Higgins drawing ink
  lFloor without flaws—General Floorcraft, Inc.
  lWashes windows
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• • 引用(0) 2014-06-25 17:10

• The Creative and Message Strategy

• •The Creative and Message Strategy

  •
  •Art and Science of Creative
  •The ROI of effective advertising
  –Relevant, original, and has impact
  •The Big Idea (content idea)
  –Implements the advertising strategy so that the message is both attention getting and memorable
  •The Creative Leap
  –Jumping from the strategy statement to an original idea that conveys the
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• • 引用(0) 2014-06-25 17:10

• Strategic Planning

• Strategic Planning

  Strategic Planning

  The process of determining objectives, deciding on strategies, and implementing the tactics

  「目標」是打算要完成的任務；「策略」是擬定出如何達成任務的方案；戰術是執行方案的手法。

  Objectives

  What you want to accomplish

  Strategies

  How to accomplish the objectives

  Tactics

  Make the plan come to life

  A Three-Tiered Proce

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• • 引用(0) 2014-06-25 17:09

• Advertising and Marketing

• •Advertising and Marketing

  case study of sports & shoes
  •What is Marketing?

  The way a product is

  designed, tested, produced,

  branded, packaged,

  priced,

  distributed,

  and promoted…

  •Key Concepts in Marketing
  •The marketing concept
  •Exchange
  •Branding
  •Added value
  •Marketing should focus first on identifying the needs and wants of the customer
  •To comp
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• • 引用(0) 2014-06-25 17:09

• Consumer behavior and Audience

• Consumer behavior and Audience

  How Does Consumer Behavior Work?

  Consumer behavior

  Describes how individuals or groups select, purchase, use, or dispose of products – as well as describing the needs that motivate these behaviors

  Consumer audience

  People who buy or use products to satisfy their needs and wants

  Customers

  People who buy a particular brand or patronize a specific store

  Cultural and So

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• • 引用(0) 2014-06-25 17:08

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