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One factor in the Chinese Nationalist Party’s (KMT) defeat was that Ma’s administration responded to the Sunflower movement — an expression of young people’s concerns about jobs, about their futures being increasingly dictated by China and about problems facing young people globally — with a bloody crackdown instead of policies to address the issues raised, Wang
FORUM:The New School for Democracy brought together activists from the region to examine the outcome of the nation’s record-breaking ballot
By Shih Hsiu-chuan / Staff reporter
Saturday’s nine-in-one election results were a rejection of President Ma Ying-jeou’s (馬英九) China policy, while encouraging pro-democracy movements in Hong Kong and Macau, as residents
Can Abe survive the snap general election?
He is more than confident that he will. Otherwise, he wouldn't call it in the first place. Before the dissolution of the Lower House, the LDP had 294 of its 480 seats, 53 more than an absolute majority. The ruling party also had a coalition ally, the Komeito that
Why should Abe call the snap election?
Abe said he has to ask the people whether he can continue his Abenomics policies, now that the third of his three “arrows” has remained in the quiver because of the opposition of the vested interests it is intended to undermine. The fact is that he has to pacify the consumers by postponing until 2017 the 10 percent sales tax hike set for Octo
Can Abe survive the Dec. 13 vote?
By Joe Hhung
November 24, 2014, 12:01 am TWN
It's election time in Japan now. Prime Minister Shinzo Abe dissolved the Lower House of the Diet last Friday, and a snap general election is scheduled for Dec. 14. Abe's Liberal Democratic Party won a landslide general election in 2012, and the next general election wouldn't take place until
新聞寫作 講師：徐玉瓊 103.03.18
新聞寫作 講師：徐玉瓊 103.03.11
授課系級：崑山科技大學 公共關係暨廣告系 一年級A班
表一： 六大網站銷售轉換狀態 (Conversion State)之代表意涵與購買信號(Buying Signal)
lUsages of Ad Slogan
•The Creative and Message Strategy
The process of determining objectives, deciding on strategies, and implementing the tactics
What you want to accomplish
How to accomplish the objectives
Make the plan come to life
A Three-Tiered Proce
•Advertising and Marketing
The way a product is
designed, tested, produced,
Consumer behavior and Audience
How Does Consumer Behavior Work?
Describes how individuals or groups select, purchase, use, or dispose of products – as well as describing the needs that motivate these behaviors
People who buy or use products to satisfy their needs and wants
People who buy a particular brand or patronize a specific store
Cultural and So