Author Information

Mark Earls is one of the leading thinkers about brands, marketing and mass behaviour.

He has held senior positions in some of the largest and most influential communications companies in the world – his last job was as chair of Ogilvy’s Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke’s Communications in London.

His written work has regularly won awards from his peers and is considered by many to be amongst the most influential being written about consumer and mass behaviour today. His first book, Welcome to the Creative Age, was widely read and discussed and has been translated into several languages. HERD has received recognition and praise in a number of fields and Mark has travelled extensively to talk about HERD with audiences drawn from both the business and the public sector.

Mark lives in North London but would rather be watching cricket or fishing, ideally somewhere sunny.

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The Wiley Advantage

· Paperback version of Mark Earls' bestselling hardcover

· Updated with new stats and figures

· Provides two completely revised chapters that deal with the rise of social networking

· Revolutionizes marketing by showing that the theory on which much of it is based - the idea of the consumer as individual - is wrong

· Uses a host of unusual examples and anecdotes to open the mind, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.