9: Key Principle No. 6: Co-Creativity 293

Unlikely popstars vol. 103 295

Charidee, my friends 296

Number one and everything after 297

So what does the 'Amarillo' syndrome teach us? 299

Originality and creativity 300

(Value) chain of fools? 301

Is this new news? 303

Hi-tech co-creativity 304

Welcome to SIM City 305

Rewriting history (together?) 306

Galileo, Newton and Einstein 307

Another 'pencil squeezer'? 309

Co-creativity – summary so far 309

Meetings, bloody meetings 310

Kick-off 312

At the theatre 313

Co-creative marketing attempts to change mass behaviour 314

I saw this and I thought of you 315

Using co-creativity to change internal audience mass behaviour 317

The Hawthorne effect and after 318

Co-creative innovation 319

Two types of co-creative networks 320

The Ocean's 11 dream team 321

Co-creativity and market research (1) 322

Co-creativity and market research (2) 323

Some ideas that co-creativity challenges 323

Some questions for marketing 324