推薦書籍資料2

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  - Table of Contents
    
    Dedication v
    
    About the Author xvi
    
    Foreword by Russell Davies xvii
    
    Notes on Paperback edition xxi
    
    Introduction 1
    
    At the 'cellotaph' 1
    
    Ghostbikes 4
    
    So how are we to explain this kind of thing? 4
    
    Bigger boys made me do it 5
    
    A book about mass behaviour 7
    
    Mass behaviour is hard to change 7
    
    Bad theory, bad plan. Better theory? Better plan? 9
    
    Old news? 10
    
    I and the other 10
    
    Market research and me 11
    
    We're all individuals – I'm not 12
    
    Understanding the how not just the what? 13
    
    What the book will cover 14
    
    How to use this book 17
    
    Part One: A 'We-Species' with an illusion of 'I'
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