lUsages of Ad Slogan
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lRhyme 押腳韻
lGrow like a pro! –Sunset’s Garden Guide
lCare to share. – The United Way.
lEvery bite a delight. –Grennan Cake Co.
lSee you later, alligator. –Lubriderm lotion.
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lAlliteration 押頭韻
lFamous for flavor—New State Coffee
lPermanent as the pyramids—Higgins drawing ink
lFloor without flaws—General Floorcraft, Inc.
lWashes windows without water—Windex Glass Cleaner
lChiasmus 語句交錯法
lRay Ban bans rays.—Ray Ban sunglasses.
lThe last fits, the fit lasts.—Goding shoes.
lWhat Chicago makes, makes Chicago. –Chicago Chamber of Commerce.
lYou like it, it likes you.—7Up soft drink.
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lAntithesis 對比
lDo more, work less.—Apple Computer, Macintosh System 7.
lBig thinking in little size. –Reebok, Reebok Kid’s shoes.
lSo much taste, so little fat.—Kellogg’s Lowfat Granola cereal.
lFirst name in time, last word in watch styling.—Omega watch
lPlaying on words文字遊戲
lUnaware of underwear.—Hanes underwear.
lThe dash that makes the dish.—A-1 Sauce.
lButter that better the meal.—Falfurrias Dairy Co.
lYou can’t be optimistic with misty optics —Meigs glasses.
lSayings 套用俗語
lBarking dog never bite.—Barking Dog tobacco.
lBarking dogs seldom bite.虛張聲勢
lCars of fine feather flock together.—Lincoln automobile.
lBirds of a feather flock together.物以類聚
lA good broom sweeps cleaner and lasts longer.—American Broom & Brush Co.
lA new broom sweeps clean. 新官上任三把火
lPun 雙關語
lEnjoy the rest of your life.—Koolfoam pillow.
lPerfect host to a host of friends.—Budweiser Beer.
lThe right contact.—Envision contact lenses.
lMake Time for Time, we’ll always make Time for you.—Time news-magazine.
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lHumorous slogans 幽默標語
lA gift she will open everyday.—GE refrigerator.
lEven when weather says No, these famous trains say Go.—New York General System.
lLook-alikes aren’t cook-alikes.—Idaho Potato Growers.
lOne test is worth a thousand guesses.—First Response.
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