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DEFINITION: SOV = Share of Voice. The total percentage that you possess of the particular niche, market, or audience you are targeting.
Example: There are 100,000 businesses in the same industry as your list or ezine services. You have 10,000 members on your list. It could be argued that your SOV is 10% of that industry if your list specifically serves that niche.
定義：SOV廣告佔有率(Share o
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- 引用(0) 2011-10-08 12:57
DEFINITION: SOV = Share of Voice. The total percentage that you possess of the particular niche, market, or audience you are targeting.
Example: There are 100,000 businesses in the same industry as your list or ezine services. You have 10,000 members on your list. It could be argued that your SOV is 10% of that industry if your list specifically serves that niche.
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- 引用(0) 2011-10-08 12:51
Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather
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- 引用(0) 2011-10-08 12:32