●主題： What physics taught me about marketing 物理教我有關行銷的事
(Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.)
●意涵：Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both.
The physics is that the bigger the mass of an object, The more force is needed, to change its direction.It’s the same with brands. The more baggage it has, the more force is needed to change its positioning. The marketing is, the bigger a brand, the more difficult it is to reposition it.
Says you cannot prove a hypothesis through observation, you can only disprove it. What this means are you can gather more and data around a hypothesis or positioning. And it will strengthen it, but it will not conclusively prove it.And only one contrary date point can blow your theory out of the water.That no matter how much you’ve invested in your brand, one bad week can undermine decades of good work.so be really careful to try and avoid the screw-ups.This distribution Of Brand energy, get your brand closer to the people, more in with the people.
Point-of-sale tracking 銷售時點追蹤系統
Brand image 品牌形象
Slightly disturbing 稍微干擾
I agree with the speaker‘s conception about the link between marketing and physics.That is, a larger mass requires more force to change its direction.
I thought that it said makes sense『it was an interesting talk that drew some pretty impressive parallels.』it is the same with brands. The more baggage it has, the more force is needed to change its positioning. Not only has that but also had more Physical analogy. And this creates a variety of perceptions, which I think is great and invaluable.
●主題：How to succeed? Get more sleep 想成功？多睡點吧！
●作者： Arianna Huffington
(Arianna Huffington is the co-founder and editor-in-chief of The Huffington Post, a nationally syndicated columnist, and author of thirteen books.)
Wants to work as a successful leader, must have theenoughsleep time and the quality.
In this short talk, Arianna Huffington shares a small idea that can awaken much bigger ones: the power of a good night's sleep. Instead of bragging about our sleep deficits, she urges us to shut our eyes and see the big picture: We can sleep our way to increased productivity and happiness -- and smarter decision-making.
生產力 Productive forces
女性主義話題 Feminine principle topic
職場升遷 The work place is promoted
危機 a crisis
The said that reports cannot complete, it must therefore spend the time to stay up late to complete the report. But whether is because we do not have the effective administrative time, but causes the matter not to be able withing certain amount of time to complete, but must sacrifice the sleep! The speaking used simple idea to share, lets us know sleep's important, because wants the enoughsleep, only then may surge the creativity and ability, but makes a better decision,as a good leader.