Product產品
Place地點
Price價格
Promotion推廣
Full-Service Agencies全面服務機構
– Account management帳戶管理
– Creative services創意服務
– Media planning and buying媒體策劃
– Account planning客戶規劃
Creative Development創造性發展
Account Management帳戶管理
Full-Service Agencies全面服務機構
Media Planning媒體計畫
Account Planning客戶規劃
Integrated marketing整合營銷
All areas/the marketing mix work closely together to present the brand in a coherent, consistent way
Relationship marketing關係營銷
Considering all the firm’s stakeholders
Differentiate between objectives區分目標, strategies策略, and tactics in strategic planning策略規劃